A more considered experience.
A digital experience should give people a clear way in. Perspective explores a fictional creative publication that balances expressive imagery, straightforward navigation and comfortable reading.
point of
view.Ideas that change how we see.Explore the stories
Give the experience a clear purpose.
The design starts with three straightforward actions: discover a story, explore a topic and keep reading. The audience and reading needs are design assumptions, not findings from user research.
Sitemap
Home, Stories, Topics, About and Article. Stories and Topics are anchored sections of the homepage; About and each article have their own route.
Reading flow
Homepage, topic filter, article, then related story. The links and filters are implemented in the prototype.
Content system
Three sample articles, each with a topic, title, standfirst, image description, caption, body and related reading.
A rhythm before a visual style.
These low-fidelity layouts separate the feature, navigation and reading areas before adding the final art direction. Narrow screens use a single sequence; larger screens pair the feature image and headline.
Character and clarity.
A short headline and expressive portrait establish a point of view. Baltic blue, porcelain and confident typography keep the publication recognisable while the interface remains restrained.
Made for the smaller screen.
The headline, introduction and reading action form a simple sequence. Story cards stack, topic buttons wrap and article text stays at a comfortable reading width.
Check the work itself.
- The prototype contains real navigation, working topic filters and three sample articles.
- All editorial content and people shown are fictional; generated portrait imagery is labelled in article captions.
- No newsletter collection, purchase flow or real-person byline is included.
- Keyboard, responsive and automated accessibility verification are recorded in the accompanying implementation report.
No usability research has been conducted with readers. No commercial performance or user-validation claims are made.