AN EXERCISE IN PERSONALITY
Made to
stand out.
A fictional sparkling-drink concept. One bold idea, a clear visual signature and a little room to be different.
Discover the idea
The idea behind the image
A little louder.
A little more you.
This is a creative direction for an imagined product, exploring how colour, a simple campaign phrase and a confident image can work together. The discovery action leads here, rather than to a simulated checkout.
See the brief and creative decisions